ROBINSONS’ DIZZY BLONDE RETURNS IN BOTTLE
Due to persistent high demand whilst pubs were closed over the last year, Robinsons Brewery of Stockport has re-introduced Dizzy Blonde in bottle just in time for Summer - one of their best-selling cask ales.
Oliver Robinson, Joint Managing Director (Beer Division) of Robinsons Brewery, said: “The refresh of the pump clip came as we reached a point to move forward with our development and in doing so, evolved the image of several of our beers to ensure they reflect current trends and thinking. Since which, Dizzy has been extremely popular in cask, and we saw a high demand to bring back Dizzy in bottle for our customers.”
Much to the delight of drinkers, the recipe and brewing process has remained exactly the same this time round. The bottle follows from the new pump clip design, which prominently highlights the American Amarillo hop variety, and the design has updated to better reflect the historical context in which the original Dizzy Blonde concept was intended. Paying homage to the 1950's American ‘nose art’ of WW2 aircraft, which was so iconic of the era, Dizzy Blonde acts as a reminder of home; much like the British pub.
Light, bright and vibrant, the turquoise colour and chunky, ceramic feel of the design was inspired by the progressive design style in the US at that time; most prominently seen in classic American diners and appliances, with the brewery building outline edging on the top of the bottle label.
David Bremner, Director of Marketing at Robinsons Brewery, commented: “Over the year, we have noticed a large amount of customers contacting us through various social media channels, asking us to bring back their all-time favourite ale in bottle – so we were left with a lovely problem! It’s only right we listen to consumer feedback, and it seemed Dizzy was hugely missed by its drinkers.”
Fresh, bright and full of zest, this straw-coloured ale, with its' distinctive sharp character and a herbal or perfume-like aroma is perfectly pitched for the current trend of light hoppy golden beers, which are up 8% according to CGA research.
Dizzy Blonde is now available online here, and also on the shelf at Robinsons Brewery Visitor Centre. It will also be launching into 50 regional Sainsbury’s stores on 9th May, alongside Bargain Booze and Thoroughgoods stores towards the end of May, so keep your eyes peeled for the perfect Summer tipple.
For more information on Robinsons Brewery, please visit www.robinsonsbrewery.com, like them on Facebook: www.facebook.com/robinsonsbrewery, follow them on Twitter: www.twitter.com/robbiesbrewery (@robbiesbrewery) and on Instagram:www.instagram.com/robinsonsbrewery.