Robinsons launch first all female brewed and branded beer

Robinsons brew first all female collaboration beer for International Women’s Collaboration Brew Day

This year, we’re proud to be taking part in International Women’s Collaboration Brew Day (IWCBD) for the first time, marking the occasion with a brand new seasonal beer, EmpowHer.

EmpowHer is a 4.4% beer that has been created entirely through collaboration. Women from across our business came together to shape every part of the beer, from the flavour and style through to its name, description and visual identity. It was important to us that this was a genuinely collective project, with voices from different teams involved at every stage.

The name EmpowHer was chosen following an internal vote, with almost 50 submissions put forward. The beer itself features peach notes and has been developed through in‑house testing by our brewing and quality teams.

International Women’s Collaboration Brew Day takes place annually around International Women’s Day and is organised by Women On Tap CIC, in partnership with SIBA, the Society of Independent Brewers and Associates. The campaign brings breweries together across the world to collaborate on beers that celebrate the contribution of women within the beer industry, while helping to create more inclusive and welcoming beer spaces.

As part of our involvement in IWCBD, we’ll also be contributing to women‑led not‑for‑profit organisations, with the causes chosen by our team at Robinsons as part of the wider campaign.

EmpowHer connects us with breweries across the UK and beyond who are taking part in International Women’s Collaboration Brew Day, all brewing in support of the same global initiative.

You can find out more about International Women’s Collaboration Brew Day via Women On Tap CIC and SIBA.

Quality Assurance Manager Sarah Bearne, discussing beer flavour profiles

Project Brewer Natalie Reddy, discussing hop aromas and profiles with Customer Services team

Project Brewer Natalie Reddy, sampling beers to discuss flavour profiles

Learning more about the influences of different malts in the brewing process