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ROBINSONS PULL 1 MILLION PINTS FOR CO-OP MEMBER DESIGNED BEERS

Leading community retailer, Co-op and the historic family-run brewery, Robinsons, have served consumers well with a range of Co-op beers.

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L-R: Richard Dennett, Co-op Senior Buyer- Beers, Cider, Spirits, Joseph Walker, Co-op beer and cider buyer, Kate Flannagan, Robinsons Off Trade Manager, Martyn Weeks, Robinsons Head Brewer.

Back in March 2017, the two iconic North West community brands – Co-op and Robinsons, born within six years of each other in neighbouring counties – came together to launch a brand-new range of craft beers. In a retailer first Co-op Members helped to influence the tasting descriptions on the beer labels and shelf edge labels, which have proved a success as the beers have sold over one million pints in just over one year.

Richard Dennett, Senior Beer Buyer at Co-op said:Beer sales are incremental to BWS at Co-op and it’s great to see that this project, which brings innovation and excitement to the category, has been a big success with customers."

Innovation, quality and price are major factors in the recent sway of consumer opinion of own brand. We have recently redesigned our beers, ciders and spirits range to offer a cohesive and eclectic range at a time when the popularity of own-brand products continues to rise.”

Kate Flanagan, Off Trade Sales Manager for Robinsons Brewery, said:We were delighted to work with Co-op and brew its first Member beers. In addition to showcasing our brew house and the sorts of great tasting beers we can produce, it’s been an incredibly collaborative project that demonstrates the real value that Co-op Members can bring to the production process."

The beers have been on Co-op shelves just over a year and we’re very proud to see they have been such a success; selling over one million pints in this time is an astonishing achievement and is credit to the design, quality, and taste of the beer itself.”

Based in the heart of Stockport for almost two centuries, Robinsons is one of the oldest and most respected names in British brewing history and still remains a proud family-run independent brewer; now the legacy of the sixth generation of the Robinson family. Robinsons is also home to one of the most advanced and sophisticated breweries in the UK with a worldwide reputation for beer quality.

The three beer styles chosen are each brewed with fresh spring water filtered down from the Peak District National Park which purifies as it filters down through the sandstone and collects in the well which sits underneath Robinsons Brewery. The three ales – Golden Ale, IPA and Triple Hop – are available in Co-op stores nationwide now.

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Co-op Robinsons Partnership

Co-op has pioneered regional ranging in convenience and will continue its roll out. The convenience retailer has provided sustainable route to market solutions for smaller brewers, established a local ale range and supported microbreweries. Co-op has also invested in building its local sourcing strategy for beer and wine as the retailer continues to champion British.

-ENDS-

Image 1: L-R: Richard Dennett, Co-op Senior Buyer- Beers, Cider, Spirits, Joseph Walker, Co-op beer and cider buyer, Kate Flannagan, Robinsons Off Trade Manager, Martyn Weeks, Robinsons Head Brewer.

About Co-op
The Co-op, one of the world’s largest consumer co-operatives with interests across food, funerals, insurance, electrical and legal services, has a clear purpose of championing a better way of doing business for you and your communities. Owned by millions of UK consumers, The Co-op operates 2,500 food stores and over 1,000 funeral homes, with more than 63,000 colleagues and an annual revenue of £9.5bn.

About Robinsons Brewery
Based in Stockport since 1838, Robinsons is one of the UK’s oldest and most respected independent family brewers owning 260 pubs across the North West. Robinsons also houses one of the most advanced breweries in the UK. It’s from here that generations of creativity and experience is applied to craft new varieties and exciting flavour choices that leads to award-winning beers. Combining heritage brews such as Old Tom (first brewed in 1899) and Unicorn (legendary since 1896) with innovative young ales like Dizzy Blonde, Wizard and TROOPER (created with Iron Maiden) is what differentiates Robinsons… forward-thinking with an adherence to the very best traditions. It’s a winning formula which has earned Robinsons worldwide recognition for almost 180 years.

For more information on Robinsons Brewery, please visit www.robinsonsbrewery.com, like them on Facebook: www.facebook.com/robinsonsbrewery, follow them on Twitter: www.twitter.com/robbiesbrewery (@robbiesbrewery) and on Instagram: www.instagram.com/robinsonsbrewery.

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