Following an investment from Robinsons, The Burlton Inn, Shropshire, is celebrating after the pub has received a much needed facelift; however this refurbishment was driven not just by designers, but by the customers themselves.
The country pub, located between Ellesmere and Shrewsbury, is amongst the best country pubs in Shropshire; regularly appearing in the Michelin guide and ‘The Hidden Places of England’. The pub was put forward by the Stockport based brewery as part of their landmark year of investments that has, so far, seen over 15 Robinsons pubs across the North West and Wales transformed.
Clive Charlton, an experienced publican with huge understanding of the trade; having previously owned a 28 bedroom hotel in Ashbourne, took over the pub in September. After working hand-in-hand with Robinsons’ expert Retail Marketing Manager, Sarah Rogers, Clive decided to put his suggestions to the people who meant the most to the pub – the locals.
“I listened to our regulars at the start of the process for things they would change about the pub if they could” said Clive. “As the old saying goes ‘the customer is always right’ and I think by involving them in the process this has really helped shape the new look of the pub and it’s something the whole community is proud of. Our customers wanted better access throughout the pub with a greater focus on our acclaimed menu. I felt that any design should encompass this.”
The scheme, developed in collaboration with Robinsons in-house design team, took just 4 weeks to transform the 18th century pub.
The theme, which incorporates the building’s historic features, including exposed oak beams and brickwork, blurs the conventional boundaries between outside and inside in the best possible way, creating an earthy and tranquil haven for lovers of country pubs. A stripped back décor using a palette of creams, greens and ivory perfectly contrasts the dark woodwork that features throughout the pub and quirky bric-a-brac furnishings including rustic watering cans, lighting fixtures, books and an antique stag’s head provide instant talking points.
Outside, new copper frontage welcomes and invites passers-by to enter whilst a new planting scheme at the main entrance and in the beer garden promises to flourish with colour in the coming spring months.
Clive said: “The pub looks incredible and everyone has been enjoying the look so far. The news that we’ve reopened has been spreading and The Burlton is once again the talk of the community.”
With the pub now open, Clive and his team have launched a brand new menu, focusing on The Burlton’s trademark of hearty, locally sourced country food with a brand new premium wine range, selected by Robinsons’ wine department.
“The new look has not only improved the pub aesthetically, it has helped operationally allowing us to create our most dynamic menu to date. We’ve had rave reviews so far and we are looking forward to what the future holds! The Burlton Inn is back and it’s here to stay.”
With letting rooms available for overnight stays and a special Christmas Menu, throughout December, starting at only £22.95 per person, there’s never been a better time to visit the new look Burlton Inn.