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Robinsons crowned Website of the Year at the Sitecore Experience Awards

robinsons and mando cleanup at sitecore experience awards
Robinsons Communications Manager, Daniella Martin and Mando

Robinsons Brewery were awarded two prestigious prizes at the Sitecore Experience Awards on Thursday 5th May 2016, for their recent website project www.robinsonsbrewery.com; created in partnership with Mando Group.

Robinsons won ‘Best Use of Commerce’, and were also awarded the most coveted prize of ‘Website of the Year’.

The awards were judged by Forrester Research and presented by Sitecore UK Managing Director Simon Etherington, at the Sitecore Digital Summit in London. 

The new “mobile-first” digital marketing platform represents a huge step forward for Robinsons Brewery website and a marked change in brewery marketing. The new Robinsons site is achieving everything both Robinsons and Mando hoped it would - and much, much more. 

In its first 3 months, the website increased sales by almost 130% compared to the same period last year; with Black Friday sales up a massive 690% compared to the same 24 hours the previous year.

robinsons launch new digital platform
Robinsons launch new digital platform

Now six months on, Traffic is up 120% on the same period last year and sales are consistently 125% up. Visitors are also staying on the website longer, an additional 13 seconds.

The site beautifully reinforces the Robinsons brand by being welcoming, helpful, and knowledgeable. It clearly conveys the brewers’ rich heritage while being wholly relevant to the here and now. The site has provided Robinsons with a much clearer understanding of their customers, which means they’re able to offer a more personalised and meaningful journey, to cross-sell and upsell more effectively.

Daniella Martin, Communications Manager at Robinsons Brewery, said: “We’re all incredibly proud to see Robinsons recognised amongst so many global heavyweight companies (with budgets undoubtedly much larger than ours). Our business first and foremost is brewing beer, running pubs and serving up great customer experiences. It’s our passion and we’ve been doing it for almost 180 years. So to receive not one, but two awards for our new digital platform is testament to our continued ability to adapt (both on and offline).

Mando have been a joy to work with and they really understood our values, and our story, from the start. We now have a website that’s fit for the future and one that we feel is a leading example in our industry. We look forward to a bright future working with Mando to deliver some exciting and innovative results.” 

Ian Finch, Managing Director at Mando, said: “We are incredibly thrilled to win both of these awards. To be recognised for our work means a great deal for us. We began working with Sitecore in 2015, and this is our first end-to-end Sitecore project. That makes it even more special for us, to be awarded ‘Best Use of Commerce’ but also the ‘Website of the Year’ prize.

Working with Robinsons Brewery has been a very rewarding experience for all of our team. Seeing the website deliver the kind of results that it has, has been phenomenal. We are looking forward to our continuing relationship with Robinsons and developing the website to provide even greater business value.


For more information about the project, and to hear from Daniella Martin at Robinsons, watch this short video.

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