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Posted

DIZZY DONATES RAISES NEARLY £30K FOR CHARITY

In 2016 Robinsons launched ‘Dizzy Donates’; a fundraising campaign which saw the 181-year-old family brewery pledge 5p from every pint of Dizzy Blonde sold during summer to charity. Dizzy Donates now helps countless charities each year and to date £29,050 has been donated.

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Dizzy Donates special charity pump clip line-up

Dizzy Donates, which is open to any charity of the pub’s choice, raised £9,713 for 84 nominated charities this year after a record number of 216 pubs and customers took part. £1,325 of this amount was raised in support of Help for Heroes – Robinsons official charity partner.

Gill Yates, Robinsons Brand Manager, said: We’re delighted that Dizzy Donates continues to be such a success. It’s solely down to the pubs that take part and the customers who drink Dizzy Blonde. 5p might not seem like a lot, but all the pints add up and help to make a great difference – almost 200,000 pints of Dizzy were sold in 2019’s campaign. 100% of the funds raised are donated to the charities involved; all of whose work is truly outstanding. This initiative has given new meaning to ‘responsible drinking’. Thank you for choosing to drink Dizzy Blonde and supporting such a worthwhile cause.”

Dizzy Blonde, selling over 1.9 million pints per year, is Robinsons second best-selling cask ale in their tenanted and managed estate and is up 6% YOY following the re-brand of Dizzy Blonde in April 2019.

Searching for a vibrant ale with aromatic Amarillo hops? A pint (or two) of Dizzy is sure to satisfy the taste buds. Dizzy Blonde is available in over 100 of our pubs, so be sure to give it a taste.

For more information on Dizzy Blonde, please click here & for further information on Dizzy Donates, please click here

For more information on Robinsons Brewery, please visit www.robinsonsbrewery.com, or follow them on like them on Facebook, follow them on Twitter (@robbiesbrewery) and Instagram

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