23rd June 2026
Written by Holly Richardson
Robinsons Brewery have pledged support for Tom Kerridge’s VAT’s the problem campaign by printing the messaging on the back of five of their lorries.
The campaign for 10% VAT for hospitality is approaching 230,000 signatures and the Stockport based brewers and pub co are looking to help the campaign reach one million signatures.
Their delivery lorries (known as dray vehicles) can be spotted across the North West and North Wales, stretching as far north as Penrith and all the way to the Llyn Peninsula.
Speaking about the efforts, David Bremner, Director of Marketing at Robinsons Brewery said:
“We were keen to support the VAT’s the problem campaign, we are using our networks to help spread the message and wanted to have an impact beyond the digital screen, and what better than having the message driven around the North West by our teams delivering to our pubs”.
William Robinson, Managing Director of Pubs, went on to say:
“The compounding impact of taxes on pubs and hospitality is really beginning to bite the sector, the changes to National Insurance and National Minimum Wage increases affect hospitality businesses especially hard. To be able to invest in our teams and future growth, hospitality needs to be given the same support it receives in other European countries. This will also allow us to employ and invest in younger team members and through that help them to develop skills which they can use throughout their careers.”
