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Posted

ROBOHOP MARCHES INTO PUBS: MEET ROBINSONS’ LATEST SEASONAL BEER

One of the most advanced and sophisticated breweries in the UK, Robinsons Brewery, can now unveil their brand new seasonal beer; Robohop.

Robohop arrives with a hybrid of American and English hops, which have been engineered to create a strong, blonde, triple hop flavour with a lower ABV of 3.6%. Wherever thirst is detected, Robohop works with the prime directive to deliver zesty, citrus and pine notes, giving drinkers a refreshing ale to indulge in.

Robohop pump clip
Robohop pump clip

Gill Yates, Brand Manager for Robinsons Brewery, explains: “For our latest seasonal beer, Robohop, we decided to continue to play on our popular TV and film series theme, as from our customer’s feedback we know just how well this works. We wanted to provide our customers with a brand new blonde zesty ale that they find fun and exciting to drink, and one that they can relate to and have conversations about. We designed the pump clip to resemble Robocop himself, with a focus on his silver helmet, and I must say, it really does look great on the bar alongside our other beers. We’ve had some wonderful feedback at Robinsons Visitors Centre about the liquid itself and about the innovative pump clip design, and we hope that everybody gets a chance to enjoy this fantastic seasonal beer.”

Robohop is available throughout June and July, in cask, at Robinsons Visitors Centre, selected Robinsons pubs, and Free Trade pubs across the North West. 

Customers have until the end of the barrel to comply.

To keep up-to-date with all the latest news and brews from Robinsons, visit www.robinsonsbrewery.com, like them on Facebook www.facebook.com/robinsonsbrewery, follow them on Twitter www.twitter.com/robbiesbrewery and Instagram www.instagram.com/robinsonsbrewery

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