“Drink it, fool!” - Robinsons’ 2018 seasonal range kicks off with Beer Baracus; a chestnut ale available throughout February and March. This 4.4% ABV powerhouse of a beer interlaces delicious notes of toffee, biscuit, malt and citrus, and boasts an alluring scent of spicy hop.
Gill Yates, Brands Manager at Robinsons Brewery, said: “We trialled the ‘big screen theme’ in 2016 with ‘Hop Gun’; inspired by the 1980's hit film Top Gun. It proved to be the perfect wingman selling just under 135,000 pints in 2 months, so we continued with the same theme for 2017, and now in 2018 with a focus on iconic movie characters. Altogether in 2017, we sold 770,688 pints of our seasonal beers, so we’ve witnessed just how popular they are. We’ve worked really hard on designing this year’s inventive line up, and hope our drinkers really enjoy our first seasonal beer of the year.”
The innovative pump clip is instantly recognisable, fashioning a great presence on the bar. Beer Baracus is illustrious and relatable amongst drinkers on a personal level, allowing them to share memories and experiences associated with the classic movie themed ale.
Available throughout February and March in cask only; in selected Robinsons pubs, selected free trade and national account customers and Robinsons Visitors Centre. Be sure to delight your taste buds while you can!
“Pity the fool who doesn’t try this old school, full bodied, powerhouse of a bitter!”
For more information on Robinsons Brewery, please visit www.robinsonsbrewery.com, like them on Facebook: www.facebook.com/robinsonsbrewery, follow them on Twitter: www.twitter.com/robbiesbrewery (@robbiesbrewery) and on Instagram: www.instagram.com/robinsonsbrewery.