Following a re-brand at the start of 2012, Robinsons Dizzy Blonde ale has taken the North West by storm and is now on the cusp on national stardom.
Robinsons Off-Trade and Export Manager, Kate Darbyshire, has confirmed both Tesco and Morrisons are dazzled by Dizzy and will be stocking this zesty blonde ale in their stores – NATIONALLY!
Oliver Robinson, joint Managing Director at Robinsons, explains Dizzy Blonde’s progress:
“The popularity of Dizzy – or Peggy, as she’s known at the brewery, is not only a reflection of our investment into our brands, but is an indication of how Robinsons brews quality craft ales, which are responsive to consumer trends. Dizzy is perfectly pitched to hit the spot for the current trend for light hoppy golden beer which is growing 20%* year on year.”
Shelves at Tesco and Morrisons will be stocked with Dizzy Blonde by mid October- giving ale fans the opportunity to enjoy Dizzy across the UK. In celebration of Dizzy’s popularity, fans can now order Dizzy Blonde glassware and T-shirts from www.robinsonsbrewery.com.
*Premium bottled ale report 2012, P.9