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Robinsons' Shires at the Tradeshow 2015
Robinsons' Shires at the Tradeshow 2015

Robinsons Brewery have heralded their April tradeshow, held at St. Helens RFC stadium, as the most successful in their brewery history.

Evolving from last year’s tradeshows, which were held in 3 smaller capacity venues across the North West and Wales, Robinsons decided that the 2015 edition would be bigger and better than ever. After looking at several high profile venues it was decided that St. Helen’s RFC stadium, situated in the centre of Robinsons heartland, would be the perfect place to accommodate the hundreds of licensees, free trade customers and potential future publicans that were due to attend.

The tradeshow was headlined by the official launch of a brand new 3.7% ABV beer ‘Wizard’- the latest brew in the 177 year linage of the family brewer. With exclusive offers, tenants and customers flocked to Langtree Park to stock the new beer; helping to attribute to the growing total of over 230 listings across their estate and free trade accounts. ….

The event also featured the debut of a brand new look for Robinsons’ flagship beer ‘Unicorn’. The 120 year old brew, which has previously won a gold medal from the Brewing Industry International Awards, continues to be one of the most popular beers within the Stockport brewer’s portfolio with over 4 million pints quaffed on a yearly basis.

Robinsons Brewery have a successful tradeshow at St Helens RFC Stadium in 2015
Robinsons Brewery have a successful tradeshow at St Helens RFC Stadium in 2015

Along with seminars in employment law, social media and legal Wi-Fi, attendees also got the chance to sample products and services, watch live demonstrations of new technologies and take home a wealth of free business advice. Business incentives such as banners, bunting, POS and posters for forthcoming events were all available along with £50 free credit for Robinsons’ My Pub Hub (a tool that pubs can use to create print materials such as menus and posters).

With 166 pubs, 30 free trade accounts and 64 world-class suppliers, including Coca-Cola, Heineken, ABinBev, EvolveODM, Patchwork Pâté and a host of other hospitality heavyweights, this year’s event was the best attended to date.

Rufus Carter, Commercial Director of Patchwork Traditional Food Company said: “It was a very impressive tradeshow. Patchwork does a lot of shows nationwide and Robinsons’ stood shoulder to shoulder with the best. A sincere thanks to the team at Robinsons; you guys care so much about what you do and that passion shined bright.

Steve Cassells, National Account Director for Heineken said: “The tradeshow was a great success. I for one have not been to a busier one; from 10am to 4.15pm it was non-stop! Congratulations to Robinsons, we look forward to the next one!

Sarah Rogers, Robinsons Retail Marketing Manager and organiser of the event said: “The tradeshows are a date that everyone at the brewery marks on their calendar. They’re a great chance for us to chat and offer support to all our licensees whilst allowing them to network with suppliers directly. This year’s has been phenomenal and it’s great to see everyone’s hard work pay off. On behalf of Robinsons we want to thank everyone from our suppliers to licensees who made the day so special. We’ll see you again next year!

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