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Posted

SIXTH GENERATION TAKE THE HELM AT ROBINSONS

With over 150 years in the business between them, Chairman Peter Robinson and his brothers Dennis and David have announced they will be reducing their involvement with the business, allowing for some changes to the Board.

Robinsons sixth generation (L-R) William and Oliver Robinson take the helm at Robinsons Brewery as joint managing directors
(l-R) Joint managing directors William Robinson and Oliver Robinson

Peter Robinson stated that from 1st March, Oliver and William Robinson will become joint managing directors. He went on to say that this year, with the completion of a number of our investments in the brew house, new training and visitors facilities and a new depot in Cumbria, we feel it is the right time for the transition of the day to day management of the business from one generation to the next.

Oliver will head up the Beer Division whilst William takes responsibility for the Pub Division.

Commenting on their new appointment, William and Oliver said:- “We would like on behalf of all our generation to thank our fathers and uncle for their on-going commitment to the Company and the hard work they have put into making it the robust business it is today.  It is the clear principles and values they have instilled in all of us that we will use to develop the Company.

Robinsons’ investments this year include a new brew house featuring the biggest Hopnik in the world. “As I’m sure people have noticed, from the new website and initiatives such as the beer with the band elbow, we are evolving. The next noticeable sign of change will be the complete re-branding of our beer portfolio this spring”, said Oliver.

We are proud of the support we give our licensees. William identifiedThis year we have plans to further enhance this with the creation of a website for each pub, an industry-leading training platform, a self-help marketing website and a mystery customer programme, in addition to the new training facilities at the Brewery.

To find out more about what is happening at Robinsons or for information about our pubs, please visit our website www.frederic-robinson.co.uk and follow us on Facebook or Twitter.

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