Robinsons Brewery, one of the UK’s largest and oldest independent family brewers, has today announced a new fundraising campaign called ‘Donate with Dizzy’; which will see Robinsons pledge a charity donation of 5p from every pint of Dizzy Blonde ale sold during July and August 2016 to charity.
All of Robinsons’ 300-strong pub estate, their Free Trade customers and National Accounts are invited to take part in the campaign. With no financial investment required from the pubs and Robinsons funding the charity activity 100%, the question really is ‘why wouldn’t you take part’?
Gill Yates, Robinsons Brands Manager, explains why Dizzy Blonde was the perfect fit for this fundraising campaign: “Dizzy has been a leading lady at the brewery since her first stint as a seasonal ale back in May 2007, she quickly progressed to our core range, and now she is our fastest growing cask beer. Not only is Dizzy the perfect summer pour, she is also highly adaptable and the pump clip design lends itself well to this sort of campaign. We have created a special website called www.pimpmypumpclip.com which allows pubs to sign up for the activity, select a charity of their choice, and then customise or ‘pimp’ the pump clip to reflect their chosen charity. The personalised pump clip is then sent directly to the pub, together with supporting posters, and at the end of August the pub confirms how many pints of Dizzy they have sold. Simple.”
Robinsons have officially partnered with the RSPCA (who are dedicated to preventing animal cruelty and receive more than a million calls for help from the public every year on their 24 hour helpline) and Mountain Rescue England and Wales (a voluntary 24/7 search and rescue organisation who spent over 15,000 hours assisting in the December flood disasters), however the ‘Donate with Dizzy’ campaign is open to any charity of the pub’s choice. There are seven pump clips to choose from: Mountain Rescue England and Wales, the RSPCA, a generic military, water rescue, medical, or research pump clip, and a plain Dizzy pump clip where pubs can add the name of their chosen charity to the front.
For the pub that raises the most money for charity Robinsons have also pledged to double the donation from that particular pub.
Ellen Camillin, Licensing Manager of the RSPCA commented: “Animals can find themselves in need of a little assistance from time to time. When they do, we’re there to help. We’re delighted to be part of the ‘Donate with Dizzy’ fundraising campaign and we hope the 5p per pint donation will bring the RSPCA some much needed income to help the animals in our care. It’s the perfect excuse to go to the pub and we hope everyone enjoys their pints knowing that the money raised will go to a very worthy cause.”
Bill Whitehouse, Mountain Rescue England and Wales Fund Raising Officer commented: “Mountain Rescue is a voluntary organisation of 57 search and rescue teams. Everybody involved from national officers to newest team recruits is an unpaid volunteer but even so, it costs £3.5million a year to equip, house, train and run the service efficiently. We hope people thoroughly enjoy their pint knowing that they are helping keep our much-needed teams in service and doing a lot of good in the process. We raise a glass in celebration of everyone’s generous support.”
Gill continued: “With 5p in every pint going to charity, all of whose work is truly exceptional in serving the needs of the UK and many of our pubs, it gives new meaning to responsible drinking. We’re delighted to be helping make a tangible difference.”
Pubs are encouraged to take part for the whole 2 months (why wouldn’t you?) although pub’s can join the campaign at any point during July and August. To find out more visit www.pimpmypumpclip.com