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Valentine's Hints & Tips

How to marketing your pub for valentines day
Go the extra mile for your customers this Valentine's Day

Following on from Christmas, Valentine's Day is the most romantic day (& one of the most profitable days) of the year - this presents a perfect opportunity for licensees to drive loved up couples (or first daters) into your pub. Valentine's Day is a great opportunity for savvy operators to go over the top for customers who are willing to spread extra in the name of romance [1]. Valentine's Day is a great time to entice new customers to your pub… wine them, dine them, give them a great first-impression & let them fall in love with your pub as a long term customer. 


All you need is food

For a Valentine's Day menu, it's often best to kick off with classic starters that people recognise, but dressed up to show the quality of ingredients is fitting for the occasion [2]. A Valentine's Day menu doesn't need to be difficult to create. Make the focus on decadent foods and those perceived as 'naughty', like melt in the middle chocolate fondant or aphrodisiacs [7]. Sharing dishes make a great addition to a Valentine's Day menu, as they provide the intimacy couples will be looking for and a source of entertainment during the meal [6].


Create a valentines cocktail drink list for the special occassion
Create a Valentine's cocktail drink list for the special occassion

Shake it up - Valentine's Day Cocktails

Think pink when it comes to your drink’s range. Seduce your customers by introducing a classic Valentine's Day cocktail. Here are some cocktail ideas, to help create the perfect Valentine's cocktail list:

To see a full list, click here [14]


Creating the romantic mood

Getting the mood right might mean toning down elements of your regular offering, such as switching the music to something suitable and romantic [3]. Spruce up the table decorations, dim the lights/light the candles and set the mood with the perfect romantic playlist - here are the top 50 best love songs to help you create your personalised playlist [8]. Or, if you want to pull out all the stops, maybe book a soft & atmospheric band to play in the background [16].

Valentine's Day Events

Valentine's Day offers licensees a perfect opportunity to put on a fun event [5]. How about hosting a range of fun & games to spice up the night?

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