Following on from Christmas, Valentine's Day is the most romantic day (& one of the most profitable days) of the year - this presents a perfect opportunity for licensees to drive loved up couples (or first daters) into your pub. Valentine's Day is a great opportunity for savvy operators to go over the top for customers who are willing to spread extra in the name of romance . Valentine's Day is a great time to entice new customers to your pub… wine them, dine them, give them a great first-impression & let them fall in love with your pub as a long term customer.
All you need is food
For a Valentine's Day menu, it's often best to kick off with classic starters that people recognise, but dressed up to show the quality of ingredients is fitting for the occasion . A Valentine's Day menu doesn't need to be difficult to create. Make the focus on decadent foods and those perceived as 'naughty', like melt in the middle chocolate fondant or aphrodisiacs . Sharing dishes make a great addition to a Valentine's Day menu, as they provide the intimacy couples will be looking for and a source of entertainment during the meal .
Shake it up - Valentine's Day Cocktails
Think pink when it comes to your drink’s range. Seduce your customers by introducing a classic Valentine's Day cocktail. Here are some cocktail ideas, to help create the perfect Valentine's cocktail list:
Creating the romantic mood
Getting the mood right might mean toning down elements of your regular offering, such as switching the music to something suitable and romantic . Spruce up the table decorations, dim the lights/light the candles and set the mood with the perfect romantic playlist - here are the top 50 best love songs to help you create your personalised playlist . Or, if you want to pull out all the stops, maybe book a soft & atmospheric band to play in the background .
Valentine's Day Events
Valentine's Day offers licensees a perfect opportunity to put on a fun event . How about hosting a range of fun & games to spice up the night?
- Host a singles' night - Put on a special night for all those who aren't in a relationship. No single person likes having Valentine's Day rubbed in their face, so make sure they have just as much of a good time .
- Stage a Valentine's Day Quiz - A question of romance - questions and answers 
- Romantic movie quiz 
- 'Who knows their partner better' quiz