Did you know that up to 64% of UK families head to the pub to celebrate Mother's Day ?
These days, Mother's Day is now more popular to celebrate in the pub than New Year's Eve . Mothering Sunday has become one of the trade's biggest food occasions, thanks to the relaxed, informal and family-friendly atmospheres that pubs do best .
How to be successful this Mother's Day
Plan your marketing, and make sure your menu and event information has been loaded onto your website and social media sites for customers to easily access.
Create a weekend activity; something the whole family can enjoy. Mother's Day is a great opportunity to drive food and drink sales .
Use Mother's Day to showcase your pub and your staff's customer service skills to their full potential. This will be rewarding in the long run, especially as it may create repeat visits .
Remember, this is a family occasion. Keep the little ones entertained by providing colouring books and crayons on each table. It's important to keep them entertained and preoccupied... the children that is .
March is the perfect month to spruce up your menu, both for the occasion and for the pub; use seasonal produce, such as sardines, mussels, spring lamb, venison, spinach, and spring onions.  . But don't stray too far from tradition, Sunday roasts are still the number one choice for families when dining out for Mother's Day ... with most mums (over the ages of 35) considering 'a family meal' as the ideal gift.
Here are some ideas for the perfect Mother's Day menu:
- Ideas for brunch menu 
- Celebrate spring with these dishes 
- Delicious Mother's Day desserts 
- Mojito 
- Baileys over ice 
- Gordon's Elderflower & Tonic 
- Pimm's Royale 
- New Yorker 
For more Mother's Day cocktails, click here
Make it extra special
Go the extra mile and give mum a memorable experience. This can include booking a live band for the day, giving a free bouquet of flowers to all mothers, maybe even a small box of delicious chocolates, a complimentary glass of prosecco or a personalised dessert for the special lady  .