Robinsons brewery have given their Old Tom brand a facelift thanks to the work of Lancaster based digital media company, Moshen Limited.
The Cheshire based brewers have been producing Old Tom original strong ale since 1899, during which time it has gained international recognition, awarded the World's Best Ale accolade as recently as 2009.
Moshen worked closely with Robinsons to develop a complete 360 digital strategy across the company's brands and tenanted portfolio of pubs. First out is the bespoke website for the Old Tom brand, with Moshen also producing a unique sales brochure promoting the product and a suite of above the line campaigns with social media support.
The website, oldtombeer.co.uk, includes an online shop, an extensive history of Robinsons brewery, a special CATNAV system for locating Old Tom stockists and public houses, plus latest news from the Old Tom brand. The website will also host a virtual tour of the Robinsons' brewery.
Robinsons' Director of Marketing, David Bremner said: “After 112 years of winning awards with one of the best beers on the planet we thought we’d start to make a bit of a fuss. This beer isn’t for everyone, it’s strong, indulgent and rich. It’s not like anything most people have had before. But once you have tried it you’ll never look back. The debate at the brewery is which of its siblings is the best. Oliver Robinson swears by the Chocolate Tom whilst every female I have met loves the Ginger. That includes people who tell us they don’t like beer. Moshen have done a great job with the website, but this is where the fun begins. Sign up to the newsletter or follow us on Facebook or Twitter for the ride of your nine lives!”
Moshen's CEO, Graham Baines said: "We are very excited to work with such a fantastic portfolio of brands at Robinsons. The opportunity to establish the business and its brands across digital media and engage with businesses and customers is an exciting challenge."
Moshen are also working with Robinsons on the 'build a rocket boys!' beer, created in partnership with multi-platinum selling Manchester band elbow.